ImpactBank is a system designed to support you, utilizing professionally facilitated experiences to inspire forward movement, from where you are now to where you want to be and what you want to be creating and accomplishing.
IB (ImpactBank) balances the form and flow that inspire forward movement. Someone recently asked me the significance of the logo so this first “IB” blog entry will share the seed and vision resulting in the ImpactBird and the second blog entry will describe the naming process.
The bird flying over the rounded boxes has a layered meaning. First, representing flow and the impact you make when you freely move beyond the structures providing you, or your business, with form and stability. Notice the bird is within and yet above the form! The stylized dove and highlighted tail seamlessly linking to beyond the form are reminders of the power and strength of deep connection; much like the dovetail technique used in carpentry.
The rounded and multi-coloured frames illustrate the power and impact of form and structure when created to invite free movement of flow. An open mindset including a variety of perspectives blend the form and flow together.
Our logo, like our vision, is about creating your desired impact and outcomes appreciating a balance of form and flow providing you with the capacity to realize them.
Check out our developing website at www.impactbank.ca to read our “Once Upon A Time” for ourselves and vision for our clients. Conversation is one way to make an impact; join us by commenting here; we would love to hear from you.
Written by Roxanne Bartel